Vodafone Launches M-Pesa Service In Ghana As 'Vodafone Cash'

Vodafone Group PLC said Monday it is launched its mobile money transfer service M-Pesa in Ghana, the 11th market across its Africa, Asia and Europe segment.

The service will be launched under the brand 'Vodafone Cash' following a successful pilot in August.

Vodafone said that the M-Pesa service had seen strong, accelerated growth in East Africa during 2015, most notable in Kenya and Tanzania.

"Vodafone Cash extends the revolution of mobile money to Ghana, liberating our customers from the risks associated with carrying cash at all times. The strong demand for the service following the pilot launched in August shows that Ghanaians greatly value the freedom, peace of mind, security and convenience that M-Pesa offers," said Vodafone's Director of Mobile Money Michael Joseph in a statement.