Sochitel and Billaway Partner to Reduce Customer Churn for Mobile Network Operators

Sochitel, a global leader in international airtime distribution, has teamed up with Billaway, a U.S. based marketing technology platform that rewards mobile subscribers who respond to surveys and other activities with free mobile airtime. The partnership between Sochitel and Billaway makes it easier for mobile operators to adopt Billaway's plug-in technology to help increase customer engagement and reduce churn.   

Billaway's white-labelled platform can be integrated with any mobile operator, anywhere in the world. The platform has proved to be popular for mobile users across a range of networks globally, with subscribers saving up to 80% of their monthly airtime bill when they participate in any of the activities. Customers simply share their opinions via surveys on a range of topics to receive their free mobile airtime.

In addition to benefits to the subscriber, Billaway's unique technology allows mobile operators to use the platform to gather and learn from subscriber usage data, is easy to integrate, and provides a new revenue stream to drive incremental profit, and increases subscriber engagement. Furthermore, Billaway pays for the rewarded airtime, so there is no cost and no impact of profit margin to the mobile operator.

"Our survey platform has created an ecosystem for consumers, mobile operators and brands. Brands want to know what consumers really want, mobile operators want to attract and retain consumers and people want to pay less for their mobile service," says Paul M. Harkins, CEO of Billaway. "Billaway has a solution that accomplishes all three of these things, that can work across any network, anywhere in the world."

Sochitel UK Ltd is a leading Airtime and Value transfer platform. In 2016, MFS Africa a Pan-African Fintech company acquired a majority stake in Sochitel. Together they have created the world's largest African focused digital remittance/payment platform with over 150 Million active wallets. Sochitel specialises in re-selling Mobile Airtime & Data Top-ups and is connected to over 400 networks in 150 countries and resells through a vast distribution channel of over 400,000 POS terminals and agents around the world.

"At Sochitel, we understand that our customers' effort in sending airtime and international remittance to friends and family around the world makes a significant impact on lives. Our motto and driving ethos is 'A little means a lot!'," says Jerry Ejikeme Founder / MD Sochitel UK Ltd. "We also look to offer our MNO partners access to the newest & most advanced technology so they can better serve their customers and Billaway is doing just this."

Billaway currently works with Mobile Operators, Messaging Apps and other mobile entities in South Africa, Nigeria, Malaysia, Unites States, Canada, U.K. and Singapore.