MobileMoney Africa and African Media Agency Join Forces to Promote Financial Inclusion on the Continent
African Media Agency (AMA) the pan-African media relations specialist and MobileMoney Africa , the online platform for mobile financial media reporting, today announced an alliance to promote financial inclusion on the continent.
As part of this agreement, AMA will be responsible for promoting the 6th Remittance & MobileMoney Expo event taking place on Feb 2-3 in Lagos, Nigeria. The expo is the leading continental event focused on mobile financial services. AMA will engage the main print, broadcast and online media of the continent, key stakeholders through the global aggregators and their strategic partners AllAfrica.com and Africa.com.
"For a few years now, we have worked closely with the champions of financial inclusion on the continent from the Better than Cash Alliance to MasterCard and Barclays Africa. This partnership with MobileMoney Africa will strengthen our goal to push financial inclusion as the centre of economic empowerment", said Eloïne Barry, CEO of AMA.
The MobileMoney Expo addresses the emerging digital financial ecosystem in Africa covering regulation, technology, and innovation from the supply and demand sides of the value chain, covering key actors within the African continent.
"AMA has been pivotal in shaping the Pan African news agenda through their innovative and flawless approach to content dissemination. This alliance will help us push our content outside our own platform, to the audience that matters" said Emmanuel Okoegwale, Principal associate, MobileMoney Africa.
According to the African Development Bank, less than one adult out of four in Africa have access to an account at a formal financial institution. Broadening access to financial services will mobilize greater household savings, marshal capital for investment, expand the class of entrepreneurs, and enable more people to invest in their futures and the future of their families. Financial inclusion is therefore critical to ensuring that the African economic growth is equitable and sustained.
Distributed by African Media Agency (AMA).
Julius Odera Omondi
About African Media Agency
AMA - African Media Agency (http://amediaagency.com) specializes in helping companies grow their share of voice on a pan-African scale. Our deep knowledge and understanding of the continent helped us gain recognition and act as an authoritative source of news for the most influential media houses in every African country.
Our offices are located in Dubai (UAE), Libreville (Gabon), New York (USA) and we have local presence in Johannesburg (South Africa), Nairobi (Kenya) and Lagos (Nigeria). Our team has ten years of experience across the Communications spectrum on a pan-African scale. We intimately understand the diversified and often complex business environment in each African country and guide our clients with best practice on every step of their African journey.
About MobileMoney Expo
Now in its sixth year as a leading continental, mobile financial services focused event, held annually in February in Lagos - Nigeria. The MobileMoney Expo addresses the emerging digital financial ecosystem in Africa covering regulations, technology, innovations from the supply and demand side value chain actors within the African continent. The event attracts leading stakeholders in the remittances, payment, banking, mobile financial services, financial technology providers across and beyond Africa, annually in Lagos - Nigeria.