Ghana: Telco Repositions Tigo Cash for SMEs Benefit

MARCH 24,2014.


MILLICOM Ghana, operators of Tigo Ghana has repositioned its Tigo Cash offering to attract more Small and Medium Enterprises (SMEs), and individuals to send their monies through the payment platform.

According to officials, any subscriber can transfer money to businesses, families and friends via the award-winning mobile money offering.

Addressing journalists at the launch of the Tigo Cash 'person to person' payments campaign at the headquarters of the telecommunications firm, the Head of Mobile Financial Services at Tigo Ghana, Selorm Adadevoh noted, “Tigo cash is today launching a new campaign that will promote and explore other dimension mobile financial services and help diffuse the perception of mobile money and its benefits of mobile money.”

The campaign seeks to position Tigo Cash as a convenient enabler in the growth of businesses, especially small and medium scale businesses, because of the convenience it presents and flexibility that enables them to receive and make payments on mobile platforms.

“From now, we are telling everyone especially the small and medium scale businessman or businesswoman to explore receiving and payments for daily transactions through Tigo Cash to experience the convenience and why we say Tigo Cash is a credible alternative to traditional way of making payments or transacting business. This why we say, “Don't miss another opportunity. Pay anyone on any network,”” Adadevoh stated.

The strides and in-roads made by Tigo Cash in the past year have been recognised within Ghana, the West Africa sub region and globally. The offering was launched in 2011.