Firstmonie Records 2million Subscribers, Partners Sweet Sensation

By Nume Ekeghe

Firstmonie, the mobile money solution of FirstBank Nigeria Limited has gone into a partnership with Sweet Sensation, a fast food chain to offer customers convenient payment solution.
With this partnership, Firstmonie agents are stationed at Sweet Sensation outlets, opening accounts and offering discount to customers who use their channel.

Speaking at the unveiling of this partnership in Lagos yesterday, the Managing Director, Firstmonie, Mr. Mike Ogbalu said: “The Sweet Sensation brand has been a brand that has stood the test of time, and when organisations endure they become great brands, and when two great brands come together, the consumer wins because the consumer benefits.”
Ogbalu explained that the partnership meant certain discounts to consumers and would also create convenient and safe payment options to customers.

He added: “We are an operation that has been two years so far and we have over two million subscribers so we think our partnership would mean that we would leverage on the relationship we have with the brand of sweet sensation as they would leverage on ours.”
Also speaking at the launch, the Chief Executive Officer, Sweet Sensation, Mrs. Kehinde Kamson said: “The collaboration between FirstBank and Sweet Sensation is a very strategic one. Aside from the desire of every economy to move from cashless society, this move would also help us achieve convenience in our daily transactions.”

She further said: “The convenience of being able to conduct transactions through your phones and for our customers, we think it is a win-win situation in the sense that our customers don’t have to worry to carry cash into our restaurants to execute their transactions.
“We think this is great and we think sweet sensation is part of that desire to move this society towards a cashless one.”