Early Christmas for Kenyans as new e-commerce company enters market with amazing offers ahead of Black Friday

 Black Friday is only two days away and a new e-commerce company has entered the market offering affordable online shopping experience to Kenyans.

The world has become a global village with the recent growth in mobile and fixed data penetration. This has seen a shift in trends with online shopping becoming more and more common as opposed to the offline shopping that has been the norm.

E-commerce has become an important part of the global economy particularly in the emerging markets. In Kenya e-commerce may still be in its infancy but this is set to change in the coming years especially with the growing urban middle class.

Safaricom has launched its own e-commerce platform ‘Masoko’. The telecommunications giant has defined a clear strategy to offer its customers a convenient, trusted and affordable online shopping experience locally loved and built in Kenya with subsequent growth plans in Sub-Saharan Africa.

Safaricom aims at building an e-commerce brand that is trusted, loved and embraced by consumers.

The 4 key factors that make Masoko the ideal online marketplace for Kenyans include:


Safaricom is the leading telecommunications network in Kenya. Masoko merchants/vendors have access to new frontiers of growth to sell their product and/or service offerings by leveraging on Safaricom’s technology to grow their businesses.


Masoko is an ideal platform connecting people to new markets using mobile technology. Customers using Masoko platform have one of a kind shopping experience because of diversity of products offered ranging from electronics, mobile phones to everyday household goods.


M-PESA is the leading mobile payment platform in the world. Masoko leverages on M–PESA to ensure a fast, safe, secure and reliable mode of payment to its customers.


Safaricom’s legacy is innovation. Masoko being a product of Safaricom without any doubt offers customers and merchants quality products and services in line with Safaricom’s promise to transform lives.

Masoko.com is accessible through the web, with a mobile responsive web version. Masoko will officially be launched on Wednesday November 22nd, so far 300 merchants are already on board.

How can merchants/vendors use Masoko?

Users will be required to create an account on the site after which they can start shopping from the catalogue of goods on offer.

Once you have completed your selection, you will then be asked to enter a shipping address, choose a shipping method, and pay for the order using either mobile money (M-PESA or others) or via your Visa or MasterCard. For delivery of orders we have partnered with Wells Fargo and Sendy who offer two types of deliveries – Standard ( 1-3 days) and Express (up to 24 hours).

To become a vendor, businesses and individuals can sign up for free via an online form on the platform – www.masoko.com/start-selling, or you can also send an email to sell@Masoko.com and our team will reach out to you.