mobiFEST 2010 – Reaching the M-Generation.University of Lagos,Aug 17th – 18th
Nigeria’s first and largest mobile application event will be in Lagos less than seven weeks and a key focus for this inaugural event is not surprisingly – Mobile applications in a leading market in Africa where mobile subscription level has surpassed the 50% mark and still counting. The event is targeted at the M-Generation which are upwardly mobile and are ready to go.
According to a recent study in Nigeria by Pyramid Research,it finds that mobile services have positively influenced every aspect of Nigerian mobile end users’ lives. Mobile services are:helping people access information,creating business opportunities,lowering transaction costs and enhancing social interaction.. “The study concludes that mobile services have ample reach in Nigeria, with mobile subscriptions in the country reaching almost 73 million by the end of 2009, resulting in a mobile penetration rate of roughly 50 percent of the population, ” says Badii Kechiche, Senior Analyst at Pyramid Research.
The mobile applications Pavilion at MobiFest 2010, which will run from August 17 to August 18 at the hub of Nigeria’s most concentrated Youth market,YABA – Lagos and will be hosted at the University of Lagos Auditorium with captive student population of 35,000,a kilometer away from Yabatech with 22,000, Lagos university teaching hospital – 10,000, Federal college of Education 18,000, Lagos state university, Yaba campus with 8,000 and more than 7 federal government organizations within 4 kilometer range.
The expo will host :
Independent mobile application developers / vendors.
Device manufacturers.
Content providers.
Integrators and Aggregators.
SMS services providers.
Location based services.
Speakers
Idaresit Abasiama: FaceBook local partner -WildFusion Nig Ltd.
Akin Naptal – MobileWorld
Tim Akinbo – Timobjects Nigeria.
Paulette Erijo – Letche tech Ltd
Yomi Adegboroye – Mobility Nigeria.
Bimbo Adewole – MobileCV Nigeria.
Onanuga Tosin – Mobilexectera
Goke Akinboro – Cellullant Nigeria.
Jide Akindele – MMIT
Dayo Adefila – Insight communications Ltd
Femi Adeagbo – SaveMy Contacts
Chika Nwobi – MTECH
Samuel Legunsen – Sony digital EU.
kofi Oroh – Mobitronics Nigeria Ltd
Covering mobile financial services,Mobile Insurance, entertainment, enterprise solutions, mobile govt,tracking services, Health,informational,who will showcase their latest mobile applications and solutions to a ready and willing segment.
There will also be Showcase highlights sessions from leading sponsors and also connect young innovative developers in touch with industry experts and decision makers.
Developers Hub
Developers hub is an “event within an event” at Mobifest 2010 that will present a unique opportunity to tap into local resources that is available in Nigeria and connect with young innovative players that are striving to enter the mobile applications market.
The developers hub Showcase at Mobifest is an area on the show floor dedicated to young innovators demonstrating and displaying their innovative mobile applications.
Who should attend?
Marketing and communication agencies that needs to understand the growing importance of mobile applications to their industry.
Financial,Insurance Institutions and Micro finance Banks seeking for cost effective mobile Banking and financial solutions.
Religious,NGO and Government agencies seeking new innovative channels to engage the citizens.
Application developers interested in staying current on the latest developments from the largest platforms.
Content providers seeking new, directed networking opportunities.
Operators who want to find that next cutting edge app that will help attract and retain customers.
Device makers and platform owners trying to recruit the best app developers.
Mobifest 2010,will be the largest event focused exclusively on the mobile applications ecosystem and will attracts thousands of mobile product enthusiasts looking to discover the latest developments and hottest products for different industry segments.
With over thousands of mobile applications available for download online plus thousands of new smart devices applications debuting each day, getting your application noticed quickly and efficiently can be challenging. Mobifest 2010 can help.
Take advantage of all the benefits of what a face-to-face event brings at an incredibly affordable price.
For the full list of packages and benefits in the MobiFEST 2010, please see below.
MobiFEST 2010 – Standard Package – N250,000.
• One (1) station of a 4-sided kiosk (9ft /9ft).
• One (1) 29” H x 11 1/8” promotional sign.
• One (2) outlet for device charging .
• Wireless Internet services available.
• Exhibitor company listing and description in on-site guide.
• Free expo guest passes to invite customers/prospects.
• Exclusive access to hundreds of pre-registered MobiFEST media.
• PR Kit to help you maximize your reach to media attending the event
• Pre-show media alerts and on-site press event opportunities
MobiFEST 2010 – Silver Package – N450,000.
• One (1) station of a 4-sided kiosk (11ft / 11ft)
• Venue Branding and promotional
• One (2) outlet for device charging .
• Wireless Internet services available.
• Exhibitor company listing and description in on-site guide.
• Free expo guest passes to invite customers/prospects.
• Exclusive access to hundreds of pre-registered MobiFEST media.
• PR Kit to help you maximize your reach to media attending the event
• Pre-show media alerts and on-site press event opportunities
mobiFEST 2010 – Developers Hub – N50,000
• Single Table with two chairs.
• One outlet for device charging.
MobiFEST 2010 – Sponsorship Gold Package – N2,000,000
• Outdoor and prime location Kiosk / Tent.
• Event venue Branding and promotion.
• Showcase presentation.
• Promotion on ALL event collateral.
• One (4) outlet for device charging .
• Wireless Internet services available.
• Exhibitor company listing and description in on-site guide.
• Free expo guest passes to invite customers/prospects.
• Exclusive access to hundreds of pre-registered MobiFEST media.
• PR Kit to help you maximize your reach to media attending the event
• Pre-show media alerts and on-site press event opportunities
For Booth Confirmation and Sponsorships,Please email:Ehi@mobilemoneyafrica.com or +234 8030818868.











