BUSINESS DAY

JANUARY 4,2013

MTN has launched its revamped content portal, MTN Play, which will offer customers instant access to various social media platforms, among other things, the company says.

MTN says the relaunch of its portal is in line with its "commitment to enhance users’ experience and its delivery of digital products and services".

Christian de Faria, MTN Group chief commercial officer, says the new-look MTN Play is much more than a digital portal for music. Key improvements include better usability, a fresher and more appealing look, easier site navigation, better content categorisation and flexible payment options.

MTN first introduced a content portal in 2009, catering for a range of mobile handsets and operating systems, from very basic models to the most advanced smartphones and tablets.

"Users on Facebook, Twitter, LinkedIn and/or Google+ will be able to link all accounts onto their social site on MTN Play and view updates from all these social media sites in one place," Mr de Faria says.

MTN Play users will also be able to update any or all social accounts directly from MTN Play in one go and pay for content using MTN Mobile Money, e-vouchers, loyalty points or airtime.

"We listened to our customers, ensuring that the revamped MTN Play spans all access channels and content genres. We intend to continue in this vein with our digital products and services by proactively pursuing relevancy, immediacy and simplicity," Mr de Faria says.

The revamped MTN Play portal is now live in Rwanda, Uganda, Ghana and Zambia, with other MTN markets to follow.