Who will drive Mobile Merchant Payments ? Consumers or Merchants?
Director - MobileMoneyConsulting UK
December 18, 2012
The GSMA recently issued a discussion paper on mobile merchant payments (or eWallet Merchant Payments as they label them). In it they laid out three conditions that they felt needed to be in place to drive customer uptake of mobile merchant payments – namely consumer demand, a clear consumer benefit, and an eWallet stored value (i.e. a positive balance on your mobile wallet account).
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