Hundreds of Zain Telecommunications and Zenith Bank workers, as well as subscribers and customers, on Saturday 23rd January 2010, held a thrilling float parade along the major streets of Freetown.The march pass commenced from the far east and ended at the west end of the capital city.
The procession held to celebrate the companies’ new ‘Zap’ product was aimed at sensitizing the general populace about the mobile baking service launched by Zain and Zenith Bank.
Zain’s Public Relations Executive, June Rose-Johnson said, during the session, that the parade was very essential in the spreading of Zap’s message to its numerous subscribers across the city.”We want to take our value added products to the doorsteps of our valued subscribers, thus the parade,” she pointed out in an ecstatic mood.
According to June Rose-Johnson, the newly launched mobile banking service is a new innovation for all Zain subscribers to enjoy the company’s ‘wonderful world’.Several subscribers interviewed lauded the two companies for making life easy for the citizenry through their numerous products.
“Zain and Zenith deserve praises as I can now send and receive money through my phone,” one Alimamy Thoronka said.Another subscriber commented that the new service will enhance long life, prosperity and excitement for subscribers.
Zap Mobile-Commerce will enable customers to access their money faster and more conveniently. The service helps customers to pay bills and pay for goods and services at all times. They will also receive and send money to friends and loved ones.All Zain subscribers can sign up for free for the services by completing an application form with all Zain agents in villages, towns and cities, where Zain operates.
